Generative Engine Optimisation (GEO): How AI Search Is Changing the Future of SEO
People no longer just type keywords into Google and click through several websites. More of them ask tools such as ChatGPT and Google AI Overviews a question and get a single, conversational answer drawn from multiple sources. This has given rise to Generative Engine Optimisation (GEO). SEO still matters, but it is no longer only […]